Privacy Fatigue You have to get it right every day. A hunter only has to be right once. That asymmetry wears people down, and the research says it is exhaustion, not indifference, that makes them stop trying.
Privacy Search Engine Every query you type is a statement about what you want, what you fear, and what you are about to buy. Ghostery makes the case for an engine that keeps none of it; this is a brief note and a link out.
Privacy meet Security Three questions, in order, before any tool or setting: what are you protecting, how long does it need to hold, and what data gives it away. Everything else on this site builds on those three.